Monday, November 10, 2008

My TV has an opinion!




When The Beaver Ad appeared on my TV screen earlier this year, my housemate Ana and I fell on the floor laughing, but until I went searching for it on the internet today I had no idea how controversial it was at the time it aired. The fuss related to the use of the euphemism "beaver".

Delving into information and reflections on menstruation and women's health it's impossible to avoid euphemisms. At times I've considered starting a list of all of the ones I've heard and read. The curiosity of how they develop and the tone behind each name has a certain appeal. Some are gentle, others bizarre, some crude and demeaning, many secretive, and hundreds incredibly creative or playful.... but yes back to the topic at hand.... ADVERTISING.

When I think about Australian advertising related to menstrual products, most of them imply one of the following to me:

  • Don't let your period interfere with your life.
  • Keep your period a secret an unobstrusive eg. use the slimest, smallest non noticable pad/tampon.
  • Menstrual blood should never ever be actually mentioned in anyway shape or form. (If I got all my sex ed from tv I think I'd expect my period to be blue!)
  • All men are clueless about menstruation.

I'm not sure I like what my TV tells me.

Five ad's are reviewed at this link if you scroll down the page: The Gruen Transfer - Ad Critique

What do you think of current advertising at the moment?

To wrap up the beaver theme, on our jaunt to Ikea last week, Tim and I found this toy beaver, instantly thought of the ad and carried it around as a joke, but it was a tad too ugly to purchase and take home.

39 comments:

Rebecca Matheson said...

dearest sibling of mine... Advertising, not Advertizing.

yes it is interesting.

what do you think of the moxie brand of tampons/liners etc? Because they have been quite revolutionary in their pad packaging.

If you mentioned blood in tv advertising, you'd never sell a thing. People don't like blood.

Laura said...

Oh thanks bec.... it's my darn multicultural up bring that has forever ruined my spelling! Changes will be made!

9986 said...

A crowd is not company. ....................................................

剩沒底天 said...

很棒的分享~~~來留個言囉~~~~ .........................................

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侯淑真 said...

how do u do?................................................................

雅琳 said...

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為珮 said...

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Phuong said...

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柏信豪俐 said...

越來越多人看你的部落格 要繼續加油喔 ....................................................

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俊宏 said...

may the blessing be always with you!! ...............................

韋于倫成 said...

Give a fool enough rope and he will hang himself. ....................................................

730A_ngelinaRabideau0 said...

這麼好的部落格,以後看不到怎麼辦啊!!!........................................

Jero思翰eded said...

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rodriguezp said...

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耿賢耿賢 said...

每一粒厄運的種子,卻包孕著未來豐盛的果實......................................................................

萱祥 said...

Where did you purchase this product?.................................................................

許紀廷 said...

Pen and ink is wits plough. ....................................................................

文辰文辰 said...

Quality is better than quantity.................................................................

原秋原秋 said...

所有的資產,在不被諒解時,都成了負債............................................................

家賢 said...

It takes all kinds to make a world.............................................................

登山登山 said...

初次造訪,安安^^..................................................................

吳婷婷 said...

A good medicine tastes bitter. ..................................................................

吳婷婷 said...

好喜歡你的部落格唷,剛下班,要去睡了!!!掰~~..................................................................

玉苓玉苓 said...

來打聲招呼-大家好!!!..................................................................

茹希茹希 said...

這是一篇來自遙遠的78星雲的留言!要開心哦!............................................................

寧年 said...

回應是我能為您做的最大的支持............................................................

宜欣宜欣 said...

到處逛逛~~來繞繞留個言囉~~~~.......................................................

琬安琬安 said...

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家唐銘 said...

開懷幸福的生活,是每個人的夢想~~希望大家都能夠實現!...............................................................

宛淑芳真 said...

Better say nothing than nothing to the purpose.............................................................

凱v胡倫 said...

成功可招引朋友,挫敗可考驗朋友......................................................................

李振婷李振婷 said...

吾錯吾錯...我平時都好鐘意用呢d~而家學多好多~thx+0+............................................................

麗王王珠 said...

第一次睇你blog,鐘意!............................................................

冰微 said...

you got it!i like it!!!